MediaBuyerPlanner says:

- Small banner ads on mobile phones produce the same brand recall as 30s TV spots

OYGYRT says: but are MUCH cheaper to produce

MediaBuyerPlanner says:

- Mobile banner ads produce higher clickthroughs than online banner ads.

OYGYRT says: Capture mobiles now because wouldn’t you guess that a lot of this bounce is due to the relative novelty of mobile banners? Soon, don’t we expect the clickthroughs to be comparable to online banner ads, as people start to tune them out like they do banners on sites?

MediaBuyerPlanner says:

Minorities are more likely to use new media (mobiles, text, ipods, etc.) than whites (see chart).  

OYGYRT says:

PLEASE hire a designer to lay out your marketing charts, we can barely stand to look at them!