Google has developed FriendConnect as an easy way to take friends from social networks (eg., Facebook, Plaxo) with you to sites without previous social networking functionality. FriendConnect allows site owners to embed code into their sites to display the social networking FriendConnect apps in an iframe. The closed beta is available now, we’ve registered and hope we get picked!

According to Marketing VOX, Adobe has released a tool to Google and Yahoo to interpret Flash content for search engines. The tool will allow search engines to read text and links from within SWFs and display them in search engine result listings. Google is apparently using the flash-indexing tool already, so we can now look for SWF results in our searches. This starts to address Flash SEO issues, but using something like the Gaia Flash framework to display unique page URLs still seems necessary.

Further, the wider discussion of proprietary media formats and where they fit in is the more interesting discussion. Apple developed the new version of .Mac, MobileMe, using SproutCore, an open source Javascript framework.