Coolspotters is the social network for celebrities, brands and fans. At first glance, it seems like a default celebrity endorsement site (I saw blah blah coming out of Starbucks - sort of in the GawkerStalker mode).  But, if you look a bit more, it’s also ranking brands. Very crafty.  Are marketers going to start submitting to move their brand rank up?  Or is it really just about seeing if your new bag is cool because blah blah has it?

Tags: celebrities, endorsements, social networks

This entry was posted on Friday, May 9th, 2008 at 9:53 pm and is filed under social network. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.